Redefining the Language of Love — “I” as the New Subject of Affection

For Chinese Valentine’s Day, Tiffany challenged the conventional notion that love is always a story of two. Centering the narrative on “I,” the brand reinterpreted the meaning of love through a more personal and self-empowered lens.、 Marking a first for Tiffany, the campaign was brought to life through a podcast series — using the warmth and intimacy of voice to spark deeper, more emotional conversations with a new generation of listeners. By shifting the dialogue from togetherness to self-expression, Tiffany opened a modern, authentic chapter in the storytelling of love.