Natuzzi — Italian Elegance Sets Sail for China via WeChat Mini Program

We created a bespoke WeChat Mini Program for Italian luxury furniture brand Natuzzi, themed “The Icons Have Arrived.” Blending the creative metaphor of a transoceanic journey, the campaign tells the story of the brand’s arrival in China. Hero products take center stage like stars under a spotlight, presenting a digital boutique that fuses Natuzzi’s refined Italian sensibility with a distinctly local experience.